TikTok
Platform
Benefits
Improve product awareness
It is possible to reach "potential customers who are influenced by the brand" who could not be acquired through conventional direct marketing.
Motivate and drive purchases
Unlike commercials and web ads, this is not a one-way communication by the company, but part of a word-of-mouth marketing campaign that leverages the influence of influencers, making it highly credible and naturally motivating to purchase.
In-depth understanding of the product
By having influencers actually use the product and review the products merits and demerits through social networking sites, it will lead to "product understanding.